There are many different ways to drive traffic to your website. One method that is often overlooked is Local Search Engine Optimization (SEO). Local SEO is a great way to get your website seen by people in your local area who are searching for businesses like yours. It can be used to promote special deals and promotions, and to get your business name and website address in front of potential customers. There are a few things you need to do to get started with Local SEO. First, you need to make sure your website is optimized for local search. This means including your city and state in your website title, meta descriptions, and H1 tags. You should also create a Google My Business listing and include your business information, hours, and photos.